Roasted Hojicha Is Following Matcha Into the Global Spotlight
⏱ 1 min read The Short Version Forget the grassy punch of matcha; hojicha’s toasted, nutty profile is hijacking the specialty scene. From creamy lattes to Michelin-starred desserts, this low-caffeine powerhouse offers coffee lovers a sophisticated, earthy alternative that actually grows more complex with time. In This Article A departure from green traditionFrom lattes to Michelin stars Coffee lovers, tea devotees—listen up: there is a new roasted profile dominating the specialty scene. While matcha has enjoyed centuries of prestige, its cousin, hojicha, is rapidly gaining ground in Western cafes. This isn't just another seasonal fad; it is a fundamental shift…
