Roastery Strategy

Viktor Shramenko: How to Navigate 2026’s Roastery Market

Viktor Shramenko: How to Navigate 2026’s Roastery Market

⏱ 1 min read The Short Version Record green arabica prices and rising costs have made 2026’s roastery market fiercely competitive, forcing entrepreneurs to blend quality with strategy, diversify offerings, and rethink traditional coffee business models. In This Article The New Realities of Roastery LaunchesBeyond the Roaster: Diversifying Value Real talk: Opening a roastery in 2026 isn’t just about coffee—it’s about mastering a market where passion alone is no longer a guarantee. Green arabica prices hit record highs in 2025, while rising energy bills, rent, and supply chain chaos have made the specialty coffee space more volatile than ever. Yet,…
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