Specialty Coffee’s Hospitality Shift: Why Service Matters More Than Ever
The specialty coffee scene is undergoing a quiet revolution. As prices climb, consumers aren’t just paying for beans—they’re paying for experience. Brands like WatchHouse and Proud Mary are redefining success by treating every interaction as a curated moment. This isn’t just about coffee anymore; it’s about crafting an environment where guests feel seen, guided, and valued. The shift is clear: hospitality isn’t a perk—it’s the currency of the trade. At the heart of this movement is the barista, who now serves as both bartender and curator. From pre-warmed cups to meticulously maintained plants, small details add up to create a…










