Coffee Buyers Must Embed Sustainability in Core Procurement
This might just change your routine: A new report from the VOCAL Coffee Alliance is urging coffee traders and roasters to stop treating sustainability as a separate project and instead embed it into their core buying practices. The findings, based on consultations with producers across eight coffee-growing countries, argue that corporate sustainability efforts have failed to address systemic inequities in the value chain. Instead of siloed initiatives, the report calls for a radical shift—rethinking procurement to prioritize living income, timely payments, and risk-sharing as non-negotiables. The report dismantles the myth that sustainability is a checkbox exercise. Project-based initiatives, often funded…
