Indonesia’s coffee industry is experiencing an unprecedented growth, with local chains taking the market by storm. This isn’t just about good coffee; it’s about convenience, affordability, and a strong sense of national pride.
The Asia edition of World of Coffee 2025, held in Jakarta, was a testament to this shift. With over 800 outlets nationwide, Kopi Kenangan alone outshines global giants like Starbucks and Harlan & Holden, thanks to its competitive pricing and local charm.
But what’s fueling this sudden surge? We surveyed 114 respondents, and the results were clear: 70% preferred local coffeehouse chains over international brands. The top reasons? Affordability, convenience, and a sense of national pride.
Coffee isn’t just a beverage in Indonesia; it’s a daily ritual, a productivity tool, and increasingly, a cultural statement. In our survey, 77% of respondents considered coffee an essential part of their day. For many, it’s not just about the caffeine fix; it’s also about comfort, convenience, and accessibility—aspects that local brands excel at.
And increasingly, they are choosing places based on not just the menu but also mood.
The way people consume coffee varies as much as the drinks themselves. Some grab a cup to go, others linger for work meetings or social catch-ups. And increasingly, they are choosing places based on not just the menu but also mood. Local chains like Kopi Kenangan, Janji Jiwa, and Tuku have expanded rapidly, popping up in malls, at street corners, and even on wheels.
Innovation by the cup is another key factor. Jago Coffee, for instance, brings coffee to the streets with mobile coffee bars, while Janji Jiwa has launched a “coffee on wheels” program to reach neighborhoods and public spaces. This adaptability gives local chains an edge over international brands that often charge more for a single serving.
The art of es kopi susu (creamy, sweet iced coffee) continues to dominate the market, but newer players are redefining what a café looks like. Gone are the days of traditional sit-down cafes; today’s consumers want convenience and variety.
This local coffee boom isn’t just about retail; it’s also about identity. “These days, especially in Jakarta, people understand that local brands also mean great brands,” says Mikael Jasin, 2024 World Barista Champion and chief innovation officer at Fore Coffee. COVID-19 has made people more conscious of supporting local businesses, and many are willing to pay more for locally sourced beans.
It’s about authenticity, accessibility, and local connections.
In today’s Indonesia, coffee is about more than flavor or function. It’s about authenticity, accessibility, and local connections. Whether you’re drinking es kopi susu from a cart in South Jakarta or settling into a full-Wi-Fi café for a work sprint, one thing is clear: The future of coffee here isn’t imported; it’s homegrown.
So, what does this mean for the future of Indonesia’s coffee industry? Only time will tell, but one thing is certain—local chains are setting the pace, and they show no signs of slowing down anytime soon. What do you think about this local coffee revolution? Let us know your thoughts in the comments below!
Questions & Answers
What is the cultural movement brewing in Indonesia’s coffee chains?
The movement revolves around promoting Indonesian coffee culture and fostering local communities through coffee shops.
Which news network published an article on Indonesia’s coffee cultural movement?
Asia News Network, specifically covering the unique revival of traditional Indonesian coffee houses in urban settings.
Information sourced from industry reports and news outlets.
