The Return to Comfort: Why Familiar Wines Are Resurging
The wine world has been in a frenzy of exploration for a decade—experimenting with obscure grapes, far-flung regions, and avant-garde styles. But now, the pendulum is swinging back. As Amber Gardner observes, consumers are craving the familiar, the comforting, and the recognizable. This shift isn’t just a trend; it’s a cultural realignment. After years of chasing novelty, people are rediscovering the solace of classic varieties like Chardonnay, Pinot Noir, and Cabernet Sauvignon. The reason? A growing disillusionment with the chaos of the “wine revolution.” For years, the industry trumpeted the virtues of terroir, esoteric appellations, and artisanal minimal intervention. Yet,…
