Supply Chain Transparency

Theo Le Roux Is Using Blockchain to Solve Coffee’s Trust Deficit

Theo Le Roux Is Using Blockchain to Solve Coffee’s Trust Deficit

Theo Le Roux once dismissed coffee as a smoky afterthought until a single vibrant cup revealed its hidden complexity. Now, he is using blockchain technology to replace industry speculation with verified data that protects farmers and ensures every bean's journey is transparent.
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Transparency Gaps in the 2026 Coffee Barometer Reveal Industry Opacity

Transparency Gaps in the 2026 Coffee Barometer Reveal Industry Opacity

While specialty coffee promises better livelihoods, capsule coffee returns a mere 6% of retail value to farmers compared to 24% for ground varieties. Most global roasters now hide behind proprietary standards to mask a total lack of transparency regarding their actual pricing structures.
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