En Primeur

Bordeaux Pricing Strategies Risk Alienating Collectors During 2025 En Primeur
23
Jun
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Bordeaux Pricing Strategies Risk Alienating Collectors During 2025 En Primeur

⏱ 1 min read The Short Version Bordeaux estates are breaking the fundamental math of futures trading by hiking prices on wine that doesn't even exist yet. By ignoring the necessary discount for unreleased stock, top producers risk sacrificing long-term market liquidity for short-term prestige. In This Article The price gap problemMarket dilution and scarcity The latest En Primeur numbers from Bordeaux reveal a widening disconnect between estate ambitions and market reality. While the 2025 vintage promises exceptional quality, current pricing structures appear to ignore the fundamental logic of futures trading. This aggressive trajectory suggests a significant strategic miscalculation by…
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Right Bank Satellites Steal the Show in 2025 En Primeur
17
May
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Right Bank Satellites Steal the Show in 2025 En Primeur

⏱ 1 min read The Short Version 2025 en primeur highlights Bordeaux’s Right Bank satellites—once overlooked—now stealing the show with bold, terroir-driven wines that challenge traditional hierarchies. These regions, like Lalande de Pomerol and Fronsac, are gaining acclaim for their unique character and adaptability to climate change. In This Article Hidden Gems in the ShadowsThe New Power Players The 2025 vintage is reshaping the narrative of Bordeaux’s prestige. Colin Hay’s en primeur tour of the Right Bank highlights a subtle yet significant shift in the satellite appellations—regions once overshadowed by Saint-Émilion’s prominence are now asserting their own character with wines…
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Pontet Canet Sets the Tone for Bordeaux 2025 En Primeur with Bold Pricing Move
06
May
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Pontet Canet Sets the Tone for Bordeaux 2025 En Primeur with Bold Pricing Move

⏱ 1 min read The Short Version Pontet Canet slashed 2025 prices to €58, matching 2019 levels, signaling Bordeaux’s shift toward affordability and setting a bold precedent for the en primeur market. In This Article A Price Drop That Speaks VolumesThe Campaign’s Crucible The 2025 Bordeaux en primeur campaign began with a notable price adjustment: Pontet Canet’s new release is priced at €58 per 75cl, down from €60 in 2024. This shift reflects a strategic move in a market where buyer sentiment has been steadily evolving. “This reduction was for a wine already much more highly evaluated by the critics…
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