Bordeaux Pricing Strategies Risk Alienating Collectors During 2025 En Primeur
⏱ 1 min read The Short Version Bordeaux estates are breaking the fundamental math of futures trading by hiking prices on wine that doesn't even exist yet. By ignoring the necessary discount for unreleased stock, top producers risk sacrificing long-term market liquidity for short-term prestige. In This Article The price gap problemMarket dilution and scarcity The latest En Primeur numbers from Bordeaux reveal a widening disconnect between estate ambitions and market reality. While the 2025 vintage promises exceptional quality, current pricing structures appear to ignore the fundamental logic of futures trading. This aggressive trajectory suggests a significant strategic miscalculation by…