Pontet Canet Sets the Tone for Bordeaux 2025 En Primeur with Bold Pricing Move
⏱ 1 min read The Short Version Pontet Canet slashed 2025 prices to €58, matching 2019 levels, signaling Bordeaux’s shift toward affordability and setting a bold precedent for the en primeur market. In This Article A Price Drop That Speaks VolumesThe Campaign’s Crucible The 2025 Bordeaux en primeur campaign began with a notable price adjustment: Pontet Canet’s new release is priced at €58 per 75cl, down from €60 in 2024. This shift reflects a strategic move in a market where buyer sentiment has been steadily evolving. “This reduction was for a wine already much more highly evaluated by the critics…