Italian terroir shifts from Prosecco to the Dolomites
⏱ 2 min read The Short Version Forget Prosecco; the real momentum is shifting toward the high-altitude terroir of the Dolomites. Producers like Andreola are ditching high-volume bubbles to master complex, site-specific still wines, proving that even sparkling giants can pivot toward serious viticultural precision. In This Article Diversifying the VenetoNew talent and emerging regionsRetail innovation meets tradition From the high-altitude vineyards of the Dolomites to the automated taps of Soho, this week’s industry shifts reveal a tension between artisanal precision and scalable convenience. While retail expansion dominates the headlines, the real momentum lies in producers reclaiming their regional identity…