Andreola

Jul

Wine FactsAndreola, Heroic Viticulture, Prosecco, Valdobbiadene DOCG

Andreola Abandons the Prosecco Label to Prioritize Terroir

⏱ 1 min read The Short Version Andreola is intentionally ditching the "Prosecco" label to escape the shadow of mass-market volume. By prioritizing specific appellations and grueling, site-specific viticulture, they’re betting that true terroir matters far more than a generic regional name. In This Article Trading volume for identityThe reality of heroic viticulture If you haven't heard yet, one of the region’s most respected names is intentionally shrinking its market reach. Stefano Pola, leading the estate founded by his father Nazzareno, has spent years doing what looks like commercial self-sabotage: removing the word Prosecco from his labels. For an estate…

Italian terroir shifts from Prosecco to the Dolomites

Jun

By ADMIN@CoffeeWineTea.com

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Wine FactsAndreola, Dolomites, Lugana DOC, Veneto Wine, Viticulture

Italian terroir shifts from Prosecco to the Dolomites

⏱ 2 min read The Short Version Forget Prosecco; the real momentum is shifting toward the high-altitude terroir of the Dolomites. Producers like Andreola are ditching high-volume bubbles to master complex, site-specific still wines, proving that even sparkling giants can pivot toward serious viticultural precision. In This Article Diversifying the VenetoNew talent and emerging regionsRetail innovation meets tradition From the high-altitude vineyards of the Dolomites to the automated taps of Soho, this week’s industry shifts reveal a tension between artisanal precision and scalable convenience. While retail expansion dominates the headlines, the real momentum lies in producers reclaiming their regional identity…