Andreola Abandons the Prosecco Label to Prioritize Terroir
⏱ 1 min read The Short Version Andreola is intentionally ditching the "Prosecco" label to escape the shadow of mass-market volume. By prioritizing specific appellations and grueling, site-specific viticulture, they’re betting that true terroir matters far more than a generic regional name. In This Article Trading volume for identityThe reality of heroic viticulture If you haven't heard yet, one of the region’s most respected names is intentionally shrinking its market reach. Stefano Pola, leading the estate founded by his father Nazzareno, has spent years doing what looks like commercial self-sabotage: removing the word Prosecco from his labels. For an estate…