Reviving Fair Trade: A Coffee Entrepreneur’s Quest to Redefine the Supply Chain
This is worth savoring: A month in Africa’s coffee heartlands revealed a stark truth—small farmers are getting less than 10% of the retail price. The same inequity echoes in South and Central America, where language, culture, and geography make operations more feasible but ethics remain unaddressed. My mission? To build a processing plant and export brand that pays farmers a living wage. I’m not the first to dream this, but I’m determined to turn the tide. The coffee world is built on a broken pyramid. Farmers, who bear the labor and risk, often earn less than a day’s wage for…



