When Words Like ‘Elegant’ Lose Their Meaning Across Cultures
Time to spill: At a recent wine tasting, a participant froze when asked to describe the wine. “It’s… nice?” they hesitated, clearly wanting to say more but lacking the vocabulary. The sommelier stepped in, labeling it “elegant” and “structured”—a common industry move that often leaves consumers feeling disconnected. This isn’t just a language barrier; it’s a cultural disconnect. The wine world relies on metaphors to translate taste into meaning, but those metaphors don’t always cross borders as intended. The problem starts with terms like “body” or “backbone,” which feel intuitive in English-speaking circles but trip up non-native speakers. In Dutch,…










