Cortado’s Quiet Rise: Why It’s Outpacing Lattes in Specialty Coffee
⏱ 1 min read The Short Version A 4-ounce cortado, with its balanced espresso-milk ratio, is quietly surpassing lattes in specialty coffee, prized for its simplicity and health-focused appeal. In This Article The Science of SimplicityA Resurgence in Specialty Spaces The cortado’s underdog status is a calculated illusion. While lattes dominate café menus, this 4-ounce espresso-milk hybrid is quietly reshaping how we think about coffee. Its compact size and balanced ratio—equal parts espresso and steamed milk—make it a perfect match for today’s fast-paced, health-conscious drinkers. Yet it remains overshadowed by its larger counterparts, a disconnect that’s both puzzling and ripe…