The Matcha Cup Conundrum: Size Matters
The verdict is in: when it comes to matcha lattes, size isn’t just a detail—it’s a decision that shapes the drink’s character, cost, and customer loyalty. You’re building a menu for a mobile café, and the question isn’t just about cups—it’s about crafting a formula that balances flavor, efficiency, and profit. Your ideal recipe, with 4g matcha, 40g sugar, and 100-150g milk, fills a 16oz cup with ice but leaves little room for a 12oz version. The math is clear: scaling down risks diluting the matcha’s intensity, while scaling up could strain margins. But here’s the real test: would you…










