Montelvini Redefines Prosecco With Bold Innovation At Wine Paris

This is worth savoring: Montelvini isn’t just showcasing its century-old roots at Wine Paris—it’s rewriting the script. While Asolo’s history as a Prosecco stronghold is undeniable, the family producer is leaning into a future where tradition meets rebellion. At its stand in Hall 5.2, the focus isn’t just on heritage but on reimagining what Prosecco can be.

The brand’s CEO, Alberto Serena, reveals the core of the strategy: “We’re not just selling wine—we’re crafting experiences.” That means spotlighting products like Montelvini 0% Alcohol Free Sparkling, a blend of aromatic northern Italian whites stripped of alcohol through vacuum distillation. The result? A crisp, carbonated wine with 3.4g/l of natural sweetness, vegan packaging, and a bottle so light it feels like a rebellion against excess. It’s not just a drink for mindful sipping—it’s a statement. The brand also serves low-alcohol options, ready-to-drink Spritz, and tap-available Monvin wines, all designed to meet the demands of Horeca and Gen Z’s appetite for responsibility without compromise.

But Montelvini isn’t abandoning its soul. The core range—especially its Asolo Prosecco Superiore DOCG—still shines, proving that innovation doesn’t mean discarding tradition. These wines, fermented on south-facing slopes, carry the weight of Glera’s concentration and finesse. Meanwhile, the Montello DOCG reds, made with Cabernet Sauvignon and Merlot, show the producer’s versatility. It’s a rare balance: a brand that respects its past while boldly stepping into the future.

Montelvini’s gamble? To position itself as both a guardian of Asolo’s legacy and a pioneer of modern palates. The question is, will the world be ready for a Prosecco that’s as disruptive as it is delicious?