The Organic Tea Revolution: How Clean Labels and Climate Concerns Are Reshaping the Market
The organic tea market isn’t just a niche anymore—it’s a global powerhouse. Once confined to specialty health stores, it now dominates mainstream shelves, valued at $1.1 billion in 2,023 and set to grow at 8.2% CAGR through 2030. This shift isn’t about trends; it’s about a seismic realignment of consumer priorities. Modern buyers demand transparency, sustainability, and wellness—values that have turned organic tea into a premiumized staple, rivaling water as the world’s most consumed beverage. At the heart of this transformation are three pillars: the clean label movement, environmental stewardship, and the functional beverage boom. Consumers are rejecting synthetic pesticides,…










