Creative

Let’s talk about coffee packaging that doesn’t just look good—it tells a story. Cravens Coffee in Spokane, Washington, has reimagined its bags to honor its 30-year legacy while embracing modernity. The redesign, crafted with Sally Morrow Creative, is a masterclass in balancing heritage and innovation. Instead of abstract visuals, the new packaging grounds itself in the coffee’s origins, using subtle patterns and warm tones to evoke the farms where beans are grown. The design leans into tone-on-tone illustrations, a quiet rebellion against flashy branding. A repeating pattern of coffee leaves, fruit, and harvesting scenes weaves through the bag, each element…