The thirst for non-alcoholic sparkling wines is growing, and French Bloom is leading the charge. This pioneering Maison has become the first in the world to focus exclusively on producing premium alcohol-free fizz by acquiring its own estate in Limoux, France.
The acquisition spans 25 hectares of vineyard and winery land, set to be operational by September 2026. Maggie Frerejean-Taittinger, co-founder and CMO, said the move marks an important moment for the Maison. “We want to anchor our vision in a deeper connection with terroir and in a sustainable approach to alcohol-free sparkling wines,” she explained.
Founded in 2019 by Maggie Frerejean-Taittinger and supermodel Constance Jablonski, French Bloom brings extensive experience in Champagne and Cognac to the table. Their first alcohol-free sparkling wines were launched in 2021, with a collection of four signature cuvées: Le Blanc, Le Rosé, L’Extra Brut, and La Cuvée Vintage.
Limoux, renowned for its cool night temperatures and aromatic Chardonnay, has played a crucial role in French Bloom’s wines since the start. Today, their non-alcoholic cuvées are present in over 60 countries, with a recent partnership with Moët Hennessy – marking the group’s first investment in the alcohol-free universe.
On a global scale, the non-alcoholic market is set to exceed 30 billion dollars by 2030 (IWSR).
The growing demand for alcohol-free beverages is undeniable. According to NielsenIQ, more than one in two Americans are aiming to cut back their alcohol consumption by 2025. On a global scale, the non-alcoholic market is set to exceed 30 billion dollars by 2030 (IWSR). Maddalena Zanoni, founder of fermented non-alcoholic drinks start-up Feral, recently stated that it’s “almost impossible” for a restaurant to hold two or three Michelin stars without offering high-quality non-alcoholic pairings.
1. French Bloom is the first Maison in the world dedicated solely to producing premium alcohol-free sparkling wines. 2. The acquisition of an estate in Limoux will allow French Bloom to focus on terroir and sustainability. 3. The global non-alcoholic beverage market is projected to reach US $1.49 trillion by 2025, highlighting the growing demand for alcohol-free options.
Close: Are you ready to join the movement towards premium alcohol-free sparkling wines? Share your thoughts on French Bloom’s groundbreaking move and the future of the non-alcoholic beverage market!
Questions & Answers
Who is French Bloom, the Maison that fully focuses on alcohol-free fizz?
French Bloom is a luxury brand that has recently dedicated its entire product line to creating alcohol-free sparkling beverages.
What makes French Bloom’s approach to alcohol-free fizz unique?
French Bloom stands out by offering a full focus on alcohol-free fizz, setting them apart as the first Maison in the world to do so.
Information sourced from industry reports and news outlets.
