Bloom

Does a Longer Bloom Replace the Need for Resting Roasted Beans?

Does a Longer Bloom Replace the Need for Resting Roasted Beans?

The coffee world is obsessed with timing—resting beans, bloom duration, and the alchemy of extraction. For many roasters, resting is non-negotiable: 3 to 5 days of patience let beans settle, gases escape, and flavors stabilize. But what if you’re short on beans? What if you brew fresh roasts with a longer bloom? Is that bloom enough to mimic the rest? The question isn’t just about science; it’s about balancing precision with practicality. Resting is a controlled process. After roasting, beans are riddled with carbon dioxide, a byproduct of the Maillard reaction. Over days, this gas escapes, leaving the beans more…
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French Bloom Pioneers the Non-Alcoholic Sparkling Wine Market with Exclusive Vineyard Acquisition

French Bloom Pioneers the Non-Alcoholic Sparkling Wine Market with Exclusive Vineyard Acquisition

The thirst for non-alcoholic sparkling wines is growing, and French Bloom is leading the charge. This pioneering Maison has become the first in the world to focus exclusively on producing premium alcohol-free fizz by acquiring its own estate in Limoux, France. The acquisition spans 25 hectares of vineyard and winery land, set to be operational by September 2026. Maggie Frerejean-Taittinger, co-founder and CMO, said the move marks an important moment for the Maison. "We want to anchor our vision in a deeper connection with terroir and in a sustainable approach to alcohol-free sparkling wines," she explained. Founded in 2019 by…
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