The Bitter Truth: When Tradition Outshines Craft
If you’ve ever wondered why your favorite brews feel so... perfect, you’re not alone. The beer world’s obsession with microbrews often masks a simple truth: lagers, the backbone of mass-produced beer, are harder to master than any craft style. Major breweries like Budweiser and Heineken didn’t just stumble into success—they spent decades refining recipes, hiring scientists to dial in consistency. Their lagers are engineered for reliability, not experimentation. Meanwhile, microbreweries, for all their hype, often lack the infrastructure to replicate that precision. So when you’re handed a lager, you’re getting a product that’s been tested, tweaked, and perfected. The same…
