Taiwan

Time to spill: East Asia isn’t just brewing coffee—it’s redefining what it means to be a barista. From Shanghai’s 9,000+ cafés to Taiwan’s meticulous rituals, the region is setting global standards for skill, service, and innovation. Coffee, once a niche curiosity in tea-centric cultures, now thrives here thanks to brands like Luckin Coffee and Starbucks, which sparked a seismic shift in consumer habits. The result? A market growing three times faster than the global average, driven by a middle class eager to pay for quality and experience. At the heart of this transformation is a relentless focus on hospitality. East…