Perrier-Jouët’s Regenerative Bet: Soil as the New Vineyard Frontier
⏱ 1 min read The Short Version Champagne’s Perrier-Jouët is betting its future on regenerative viticulture, converting 33 hectares of vineyards to restore soil health and biodiversity, aiming for full conversion by 2030. In This Article Rebuilding from the Ground UpBiodiversity by Design Wine lovers, climate skeptics, and curious growers—here’s the thing: Champagne’s growers are already feeling the heat. Yields have dropped 25% in 15 years, and Maison Perrier-Jouët isn’t waiting for the crisis to hit. Instead, it’s betting everything on regenerative viticulture, a strategy that treats soil health as the ultimate business asset. The House’s 66-hectare vineyards now host…