Montelvini Redefines Prosecco with Bold Innovation at Wine Paris
This is worth savoring: Montelvini isn’t just showcasing its century-old roots at Wine Paris—it’s rewriting the script. While Asolo’s history as a Prosecco stronghold is undeniable, the family producer is leaning into a future where tradition meets rebellion. At its stand in Hall 5.2, the focus isn’t just on heritage but on reimagining what Prosecco can be. The brand’s CEO, Alberto Serena, reveals the core of the strategy: “We’re not just selling wine—we’re crafting experiences.” That means spotlighting products like Montelvini 0% Alcohol Free Sparkling, a blend of aromatic northern Italian whites stripped of alcohol through vacuum distillation. The result?…





