Ready-to-Drink Tea Surges as Indian Palates Pivot Toward Convenience
⏱ 2 min read The Short Version India’s tea ritual is pivoting from the kettle to the grab-and-go, with ready-to-drink segments exploding by 109% year-on-year. Driven by urban demand for portability and premiumization, peach tea alone has seen a staggering 62-fold surge in orders. In This Article Convenience meets fruit infusionWellness and enduring tradition The Indian tea market is undergoing a fundamental structural realignment. While the morning ritual remains sacred, the mechanics of consumption are shifting toward immediacy. Data from Instamart across 130 cities reveals that the ready-to-drink tea segment recorded a remarkable 109 per cent year-on-year growth, marking it…