Supermarket Coffee Is Evolving—But Can It Keep Up?
This is worth savoring: Supermarket coffee aisles are no longer just dark roasts and instant brews. In North America, Western Europe, and Australia, grocery stores are quietly reshaping their coffee sections, stocking specialty-grade whole beans, cold brew concentrates, and even matcha powders. Yet, for all the progress, the market remains a double-edged sword—offering growth but demanding precision. The shift began with a simple truth: consumers want more. Once dominated by low-quality, mass-produced blends, supermarkets now cater to a growing appetite for quality, sustainability, and diversity. Brands like Stumptown and Blue Bottle now share shelves with Whole Foods and New Seasons,…
