The Dark Roast Renaissance: Why Coffee Is Turning Backward
Consider this your morning briefing: Coffee culture is pivoting. Roasters are embracing darkness again, defying the third-wave trend that once championed light roasts. Bags labeled “medium” now deliver bold, smoky profiles that feel like a throwback to the 90s. Is this a fleeting nostalgia trip or a seismic shift in how we define quality? The pendulum swung toward lighter roasts in the 2010s, driven by the belief that acidity and clarity were markers of craftsmanship. But now, a quiet revolution is underway. Dark roasts are reclaiming their place, not as a compromise but as a deliberate choice. Their complexity—earthy notes,…
