Unlocking the Potential of Asia’s Booming Coffee Markets: A Look at World of Coffee Asia
Asia is quickly becoming the powerhouse in the global coffee market, and event organizers are taking notice. The inaugural World of Coffee Asia expo held in Busan, South Korea, in 2024, marked a significant milestone as it was the first time WoC took place in an Asian country. But what makes these markets so lucrative? Let's dive in. Asia is home to some of the world's most prominent coffee-producing countries like Vietnam, Indonesia, and India. Consumption of increasingly higher-quality coffee is also on the rise. According to Asia Business Outlook, demand for coffee has risen 6% year-on-year in the region,…