There’s something brewing in East Rutherford, New Jersey, as Lardera Coffee Roasters unveils a 80,000-square-foot production hub poised to redefine the coffee landscape. The move marks a bold step into full-scale roasting, ditching third-party partnerships for in-house control. At the heart of the facility sits a 60-kilogram IMF roaster, supported by silos capable of holding 20 tons of green coffee. Automated packaging via an Effytec horizontal form, fill, and seal machine ensures precision for both retail and wholesale batches. This isn’t just about scale—it’s about sharpening the brand’s identity as a serious player in the coffee world.
The facility’s braintrust includes Nick Lin, production manager at Adagio Teas, now serving as Lardera’s head roaster. Lin’s experience bridges the gap between tea and coffee, a transition Lardera’s Digital Marketing Manager Ashley Van Tatenhove calls “a natural evolution.” The company’s parent brand, Adagio Teas, has long prioritized transparency and quality, values Lardera now extends to coffee. From sourcing to packaging, every step is designed to reflect that ethos. Green coffee, brewing gear, and direct producer interviews on sales pages underscore a commitment to visibility.
Sourcing is handled by founder Michael Cramer and warehouse manager Jessica O’Toole, who emphasize direct relationships with growers. “No intermediaries,” Van Tatenhove says, “means tighter quality control and deeper trust.” This approach has allowed Lardera to refine profiles and scale without compromising standards—until now. The new hub accelerates that process, with plans to introduce premium concentrates and new formats in the near future. “We’ve waited a long time to legitimize the ‘roaster’ in our name,” Cramer says. “Adagio’s tea expertise gives us a head start in coffee.”
Lardera’s move isn’t just about logistics—it’s a statement. By merging Adagio’s legacy with coffee’s growing prestige, the brand positions itself as a bridge between worlds. But how will this shift reshape the market? What does it mean for small roasters competing with scaled-up operations?
What role will Lardera’s new hub play in the broader coffee conversation.
What role will Lardera’s new hub play in the broader coffee conversation?
Questions & Answers
Where is Lardera Coffee Roasters’ new production hub located?
Lardera Coffee Roasters’ new production hub is located in New Jersey.
How big is Lardera’s new production facility?
Lardera’s new production hub is a large facility, though exact size details were not specified in the announcement.
Information sourced from industry reports and news outlets.
