Here’s what you need to know: Coffee isn’t just a morning ritual—it’s an experience. And Kloo is redefining how we sip on it. While most store-bought cold brews feel like a rushed compromise, Kloo approaches concentrates with the precision of a sommelier, turning them into something far more refined. The brand’s obsession with quality isn’t just marketing—it’s a philosophy. Founded by Q grader Mariella Cho, Kloo sources only specialty-grade beans, which are evaluated by experts to meet rigorous standards. These beans, rated at least 80 on the SCA scale, are then roasted and aged like wine, unlocking layers of flavor that most concentrates lack.
The magic happens in the aging process. Unlike standard concentrates, Kloo’s are brewed in small batches and then aged to deepen their complexity. This method transforms simple coffee into something nuanced, with notes that evolve over time. The result? A range of light- and medium-roast concentrates that feel as sophisticated as a Cabernet. Each bottle is named for its origin: Colombia’s almond and maple syrup undertones, Kenya’s lemongrass and dark chocolate balance, Ethiopia’s wild berry brightness, and Guatemala’s toasted chocolate finish. The limited-edition Ethiopia Wine, made from rare Gesha beans fermented for 92 hours, is a revelation—its refined chocolate and Pinot Noir notes feel like sipping a luxury wine.
What sets Kloo apart isn’t just the beans or the process—it’s the way it makes coffee feel deliberate. The jigger included with each bottle ensures precise measurements, while the flavor decoder card turns each sip into a sensory journey. You’ll taste nuttiness in Colombia, fruitiness in Ethiopia, and mouth-puckering dark chocolate in Kenya. It’s not just coffee; it’s a curated experience. And because it’s so easy to prepare—just mix with water, ice, and a splash of milk—you can savor it without the hassle of steeping or waiting.
Kloo’s concentrates are priced at $33 per 8.5-ounce bottle (with limited editions costing more), but they’re cheaper than buying iced coffee daily. Plus, they’re small enough to finish before expiration, making them ideal for solo drinkers. If you’ve ever felt like store-brewed coffee lacks depth, Kloo is the answer. But here’s the real question: What’s your go-to coffee ritual? Share your story below.
Questions & Answers
How does Kloo treat coffee?
Kloo treats coffee like fine wine, focusing on quality and craftsmanship. Each cup is carefully brewed to highlight its unique flavor profile.
What’s special about Kloo’s coffee?
Kloo’s coffee stands out for its meticulous sourcing and brewing process. The result is a rich, aromatic cup that rivals fine wine in complexity and taste.
Information sourced from industry reports and news outlets.
