Coffee’s New Roastery Triples Output, Embraces Simplicity
Listen up: 321 Coffee is scaling up. The North Carolina roastery, now triple the size of its original warehouse, is no longer just a hub for inclusive coffee work. It’s a production powerhouse, fueled by a bold pivot from tech-heavy systems to low-tech precision. The move reflects a deeper truth: sometimes, simplicity outshines complexity. The new 5,000-square-foot space in Raleigh houses a Loring S35 roaster alongside its existing S15 model, doubling capacity and meeting surging demand from wholesale clients and five local cafes. But the real shift isn’t the machines—it’s the workflow. After years of relying on digital systems to…










