Time to spill: The Columbia Valley isn’t just a wine region—it’s a story in the making. Bryan Otis, founder of Avallé, isn’t just selling bottles; he’s curating an experience that ties soil, sun, and spirit into something unforgettable. For Otis, the region’s “Golden Era” isn’t a marketing buzzword—it’s a reality shaped by decades of patience, precision, and passion. “We’re not just making wine,” he says. “We’re inviting people into a living, breathing ecosystem.”
Otis’s journey began behind the bar, where he honed his craft as a sommelier and volunteer pourer. But it was walking vineyards and sorting fruit that revealed the magic of the Columbia Valley. “Place matters,” he insists. “That’s why we put AVA and vineyard names front and center.” Avallé isn’t just a brand—it’s a map. From Matthews, their cabernet-secret-why-its-outshining-bordeaux/”>Bordeaux-varietal lens, to site-specific releases, every bottle is a portal to a specific corner of the valley. “If you love Left Bank structure or Napa polish, we meet you there,” Otis says. “Then we take you further.”
The 2022 vintage is a milestone. A 100-point score for their La Reyna Blanca Chardonnay? That’s not just a number—it’s proof the region’s potential is finally being recognized. But Otis credits the pioneers who laid the groundwork. “We stand on their shoulders,” he says. “And we’re not done yet.” The future? More site-specific wines, deeper investments in standout vineyards, and experiences that bridge the gap between grower and drinker. “We want to share this place,” Otis says. “One bottle, one relationship at a time.”
Key points: Place is the backbone of Avallé’s identity, the Columbia Valley’s “Golden Era” is here, and the 2022 vintage marks a turning point.
What discovery changed your perspective.
Close: Have you ever tasted a wine that made you rethink your entire approach to the region? What discovery changed your perspective?
Questions & Answers
What is Avallé’s focus in the Columbia Valley?
Avallé highlights Columbia Valley’s wine flavors and history, offering guided experiences for wine lovers in Seattle.
Where is Avallé located?
Avallé is based in Seattle, guiding visitors through the Columbia Valley’s wine culture and heritage.
Information sourced from industry reports and news outlets.
