The Case Against French Roast Coffee: 3 Reasons to Consider Lighter Roasts
French roast coffee has long been hailed as the pinnacle of robust coffee, but it might be time to reconsider. While many still adore this dark brew, there are compelling reasons to explore lighter roasts instead. Let's dive in. 1. French Roast Beans Go Stale Quickly: Freshness is key when it comes to enjoying the full flavor potential of coffee beans. Unroasted beans can maintain their flavors for up to a year. Once roasted, however, they have a mere two weeks of peak flavor—and that's for whole bean. Pre-ground coffee? Just 30 minutes of peak flavor. Now, the issue worsens…










