When Accidental Roasting Hits the Right Notes
Here’s something to stir your curiosity: A first-time roaster’s accidental batch just outperformed years of curated craft coffee. The setup? A popcorn popper that runs way too hot, a roast time that’s too short, and a darkness level that’s way beyond typical preferences. Yet, the result still landed in the same ballpark as the specialty beans from Trade and Mistobox subscriptions—small-batch, artisanal coffees that’ve been a staple for two years. How? Because sometimes, the flaws in the process become the catalyst for something unexpectedly good. The key here isn’t perfection—it’s the alchemy of imperfection. Roasting is a dance between heat,…










