The Organic Wine Label Is Under Fire
There’s a quiet crisis unfolding in the world of organic wine. Last spring, the USDA’s Strengthening Organic Enforcement (SOE) rules upended the industry by requiring importers—not just winemakers—to hold organic certification. The move, framed as a safeguard against fraud, has instead created a bureaucratic nightmare for small-scale producers and importers. For years, organic wine has carved a niche in the market, evolving from a niche curiosity to a mainstream category. Now, the very rules meant to protect integrity are threatening to stifle innovation and diversity. The fallout is stark. Importers like Eric Danch of Danch & Granger, who once effortlessly…
