⏱ 1 min read
The Short Version
All Good Things is weaponizing supermarket discounts to capture impulse buyers, proving that mass-market strategy doesn't have to mean mediocre quality. While their Western Australian Sauvignon Blanc feels a bit thin, their Marlborough bottling and spiced Shiraz deliver genuine regional character.
All Good Things is entering the retail arena with an eye toward the supermarket aisle and direct, appealing packaging. While listed between £9.75 and £10, the brand appears to utilize promotional pricing strategies, frequently appearing at the £8 mark to drive volume through regular discounting. This approach suggests a calculated effort to capture impulse buyers looking for consistent value.
The palate is juicy and lively, with nice depth of fruit and good acidity.
Varied expressions of Sauvignon Blanc
The brand’s Sauvignon Blanc offerings reveal a significant gap in character depending on their origin. The 2025 Western Australia expression, sitting at 12% alcohol, offers a zesty, citrusy nose but lacks much specific varietal identity. On the palate, it presents bright lemon and pear fruit, though the profile feels somewhat dilute. It serves its purpose as a generic, crisp dry white, earning an 81/100.
In contrast, the 2025 Marlborough, New Zealand bottling delivers a more authoritative experience. At 12.5% alcohol, this wine features trademark elderflower, citrus zest, and hints of green on the nose. The palate is juicy and lively, with nice depth of fruit and good acidity. A touch of sweetness rounds out the finish, making this a true representation of the Marlborough style and earning a higher score of 87/100.
Complexity in the Shiraz
Moving into heavier reds, the 2024 All Good Things Shiraz from Western Australia attempts to bridge the gap between accessibility and complexity. Boasting a higher alcohol content of 13.5%, the nose leads with spice, chocolate, and red berries. This sweet, appealing aroma transitions into a palate of rounded berry fruit, framed by notes of coffee and vanilla.
While some mint and eucalypt character emerges, the sweet fruit remains the primary driver on the finish. The wine is cleverly put together to ensure broad appeal, landing at an 86/100. For a brand designed for mass-market distribution, these results suggest they can deliver genuine regional identity when the terroir supports it.
Does supermarket discounting help or hurt the perceived quality of new wine brands?
Questions & Answers
What is the price range for All Good Things wines?
All Good Things wines are typically listed at a price point between £9.75 and £10. The brand frequently utilizes promotional pricing strategies to drive sales volume by discounting bottles to approximately £8. This calculated approach is designed to attract impulse buyers who are looking for consistent value while shopping in supermarket aisles. By offering regular discounts, the brand aims to capture a larger share of the mass-market retail sector through accessible and appealing pricing.
How do the Sauvignon Blanc varieties from Western Australia and Marlborough differ?
The Sauvignon Blanc from Marlborough, New Zealand, offers a more authoritative and complex profile compared to the Western Australian version. While the Western Australian expression is a crisp, generic dry white featuring lemon and pear, the Marlborough bottling delivers trademark elderflower and citrus zest notes. The Marlborough wine also boasts a higher alcohol content of 12.5% and a juicier palate with better acidity. This difference in character resulted in the Marlborough wine earning a higher score of 87/100.
What flavor profile can be expected from the All Good Things Shiraz?
The 2024 All Good Things Shiraz from Western Australia features a profile centered on sweet, rounded berry fruits. The aroma leads with notes of spice, chocolate, and red berries, which transitions into a palate containing hints of coffee and vanilla. Although some mint and eucalypt characters emerge during the tasting, the sweet fruit remains the primary driver on the finish. With an alcohol content of 13.5%, the wine is crafted to balance accessibility with complexity for a broad audience.
Why does the Marlborough Sauvignon Blanc receive a higher rating than the Western Australian expression?
The Marlborough Sauvignon Blanc receives a higher rating because it delivers a more authoritative experience and a deeper fruit profile. While the Western Australian Sauvignon Blanc is described as somewhat dilute and lacking a specific varietal identity, the Marlborough wine provides trademark elderflower and citrus zest aromas. The New Zealand bottling is characterized by a juicy, lively palate with good acidity and a touch of sweetness. These qualitative differences earned the Marlborough expression an 87/100 compared to the 81/100 given to the Western Australian wine.
Originally reported by Wine Anorak.
