Yunnan

Imagine a world where Yunnan’s finest coffee estates bypass intermediaries and connect directly with global buyers. This isn’t fantasy—it’s a conversation happening in coffee circles, fueled by frustration and opportunity. For years, Yunnan has quietly produced some of the world’s most intriguing coffees, yet its micro-lots remain trapped in a supply chain that dilutes their potential. Farmers in Dali and Baoshan struggle to sell their premium beans, while roasters chase elusive profiles that never materialize. The gap between quality and access is widening, and the solution? A direct-trade model tailored to Yunnan’s unique challenges. The idea isn’t new. Platforms like…