Matcha’s Global Rise: Japan’s Green Tea Surpasses Expectations
Real talk: Japan’s green tea is rewriting the rules. Demand for matcha surged 98% in 2025, hitting 72.1 billion yen ($463 million) in sales—a staggering leap that’s reshaping global tea markets. Exports hit 12,613 metric tons, a 43% spike that marks the first time Japan’s tea exports have cracked 10,000 tons in 71 years. This isn’t just a blip—it’s a seismic shift driven by matcha’s meteoric rise. The numbers tell a story of scarcity and demand. Japan’s export price for green tea now stands at 5,716 yen per kilogram, up 86% in five years. Yet, this is just the beginning.…










