Japanese Matcha Brand RIKYU™ Enters UK Market with a Focus on Authenticity and Craftsmanship
Here’s something to stir your curiosity: A Japanese matcha brand rooted in centuries-old tea culture is now available in UK cafés, promising a sip of tradition with a modern twist. RIKYU™, inspired by Sen no Rikyu—the tea master who shaped Japanese tea rituals—is not just another matcha product. It’s a curated experience, blending heritage with precision, and now it’s making waves across the UK. The brand’s foundation lies in Japan’s three iconic tea regions, each contributing a distinct character to the final product. Kyoto’s Uji region, with its 800-year legacy, delivers matcha notes of refined umami and elegance. Shizuoka, nestled…