Reservation Model

⏱ 2 min read The Short Version Forget your morning caffeine rush; Field Study Coffee is ditching the walk-in model for strictly reservation-only service. By trading high-volume throughput for one-hour curated windows, this East Williamsburg shop prioritizes intentional education and precision brewing over mere speed. In This Article A deliberate pace of serviceRoasting with transparency Your morning caffeine run might soon require an appointment. Field Study Coffee in East Williamsburg is abandoning the traditional high-traffic cafe model in favor of a strictly reservation-only service. By moving away from the standard transactional rush, co-founder Norberto Peña and his team are prioritizing…