Passover

Spring is the season of renewal, and for wine lovers, it’s also the season of sales. Easter and Passover are catalysts for a surge in wine purchases, with retailers reporting spikes in demand for specific varietals and trends. From Colorado to New York, stores are seeing a shift in consumer priorities—both for ceremonial traditions and social gatherings. Easter, in particular, drives a clear pattern: domestic Chardonnays, rosés, and New Zealand Sauvignon Blanc dominate shelves. Provençal rosés see a consistent bump, while Pinot Noir remains a staple for holiday dinners. Kosher wines also gain traction, with brands like Mogen David and…