Hojicha’s Rise Challenges Matcha’s Dominance in UK Cafés
⏱ 1 min read The Short Version Hojicha is overtaking matcha in UK cafés, driven by its nutty, low-caffeine flavor and simplicity, while chai and mate also vie for growing popularity. In This Article The Quiet Revolution of HojichaChai and Mate: Competing for the Spotlight London’s café culture is undergoing a subtle transformation. Once a rare indulgence, Japanese green tea—specifically hojicha—is now a staple in iced lattes, desserts, and even ice cream. Its nutty, low-caffeine profile, achieved through dry-roasting, has gained traction over matcha’s more intense green-glow appeal, defying the assumption that trends are solely driven by aesthetics. Hojicha feels…