Homegrown coffee is fuelling Thailand’s specialty boom
⏱ 1 min read The Short Version Thailand’s coffee market, now worth 65 billion baht, is booming as specialty coffee becomes a symbol of modern Thai identity, driven by domestic demand and a shift from robusta to high-quality arabica. In This Article From herbal roots to coffee cultureDomestic demand shapes the future Thailand’s coffee market is surging—now worth 65 billion baht, with over 340 cups per person annually. This isn’t just about numbers; it’s a cultural transformation, with specialty coffee becoming a symbol of modern Thai identity. Once a niche curiosity, it’s now a mainstream phenomenon, driven by domestic demand…