World Tea Expo’s Identity Crisis: Is It Still a Specialty Tea Show?
If you’ve ever wondered what happened to World Tea Expo, you’re not alone. Last year’s event felt like a shadow of its former self—a once-vibrant hub for specialty tea professionals now mired in confusion. The show, which once thrived as a standalone destination for tea entrepreneurs and enthusiasts, now seems to be drifting toward a hybrid identity, caught between its roots and the demands of a broader market. The shift is subtle but telling: fewer sessions, a shrinking expo floor, and a growing sense that the event is no longer serving its original purpose. The changes are stark. Once a…
