Costa’s Struggles and illy’s Bold Move: Coffee’s New Power Struggle
Here’s something to stir your curiosity: Costa Coffee’s losses have more than doubled in two years, while illycaffè bets big on US growth. The coffee world is shifting fast, and these moves reveal a deeper battle for relevance. Costa, once a UK titan, now faces a dual threat: shrinking footfall and a flood of value-driven rivals. Greggs and Pret A Manger have nibbled away at its market, but the real pressure comes from Gen Z darlings like Blank Street and Black Sheep. These brands aren’t just selling coffee—they’re redefining what it means to be trendy, affordable, and Instagram-ready. Costa’s latest…


