Costa

Costa’s Struggles and illy’s Bold Move: Coffee’s New Power Struggle

Costa’s Struggles and illy’s Bold Move: Coffee’s New Power Struggle

Here’s something to stir your curiosity: Costa Coffee’s losses have more than doubled in two years, while illycaffè bets big on US growth. The coffee world is shifting fast, and these moves reveal a deeper battle for relevance. Costa, once a UK titan, now faces a dual threat: shrinking footfall and a flood of value-driven rivals. Greggs and Pret A Manger have nibbled away at its market, but the real pressure comes from Gen Z darlings like Blank Street and Black Sheep. These brands aren’t just selling coffee—they’re redefining what it means to be trendy, affordable, and Instagram-ready. Costa’s latest…
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When to Cup Your Roast: The Clock Starts Here

When to Cup Your Roast: The Clock Starts Here

If you’ve ever wondered whether your freshly roasted beans are ready to cup, you’re not alone. The moment you finish roasting, the clock starts ticking—and your beans are locked in a delicate dance between flavor potential and oxidation. The question isn’t just about timing; it’s about unlocking the roast’s true character. For a medium roast like the Costa Rican you brewed, patience is key, but not always the same amount. Roasting transforms green beans into something alive, but they’re not immediately ready to drink. The first 24 hours are critical. During this window, the beans settle, moisture redistributes, and the…
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