Fragmented Marketing Threatens the Future of American Wine
⏱ 1 min read The Short Version While dairy and almond producers enjoy robust, unified defense budgets, the American wine industry is fighting a lopsided battle against rising anti-alcohol sentiment. To survive shifting consumer habits, the sector must ditch sporadic, pro-bono campaigns for a permanent, aggressive marketing apparatus. In This Article The advocacy gapSustaining momentum Here’s something to stir your curiosity: while other agricultural sectors enjoy robust, unified defense budgets, the American wine industry is fighting a lopsided battle. Gino Colangelo, founder of Colangelo & Partners, suggests that a lack of collective marketing is leaving the sector vulnerable to shifting…