Ian Goodman on Why Relationships Outweigh Profit in Specialty Coffee
⏱ 1 min read The Short Version Ian Goodman built a successful coffee roastery by prioritizing relationships over profit, shifting beans to Nicaragua based on trust rather than cost. Specialty coffee’s true value lies in the people behind the beans, not just bean scores. In This Article The Cost of Doing BusinessThe Human Thread Time to spill: Specialty coffee isn’t about bean scores or bean bags. It’s about the people who grow, roast, and serve it. Ian Goodman, co-owner of Goodman Coffee Roasters, knows this better than most. For 28 years, he’s built a business on the belief that coffee’s…