Bold Flavors, Bold Moves: How Chinese Tea Brands Are Rewriting the US Beverage Scene
Pour yourself a cup for this one: Chinese tea brands are no longer just exporting products—they’re redefining what a drink can be. Amanda Wang, co-founder of Ningji Lemon Tea, spent months in the US chasing a simple goal: to crack the code on American palates. Her gamble paid off. Bobobaba, the brand she launched with those insights, now thrives on vibrant, fruit-forward blends topped with tapioca pearls. It’s a masterclass in reinvention. The strategy is clear: young consumers crave novelty, and Chinese entrepreneurs are delivering. Brands like Chagee and Molly Tea have carved niches with bold flavors—think lychee-infused bubble tea…