Differentiate Your Specialty Coffee Brand with Purpose and Impact
In a fiercely competitive specialty coffee market, it's no longer enough to offer top-notch quality. To stand out, you need a unique brand identity that resonates with consumers on an emotional level. We spoke with Danu Pedreschi from Making Bulla and Ratibor Hartman, a Panamanian producer at Mi Finquita project, to learn the secrets of building a coffee brand that leaves a lasting impression. The market for specialty coffee is growing rapidly, both in established and emerging markets. According to the National Coffee Association's latest NCDT report, 59% of cups consumed are now specialty coffee, up by 18% over five…